The Air Jordan 1, a silhouette synonymous with basketball history and streetwear culture, reached unprecedented heights of desirability with its collaboration with the luxury fashion house, Dior. The resulting Air Jordan 1 High OG Dior and the less-discussed (but equally coveted) Air Jordan 1 Low OG Dior, instantly became grail-level sneakers, commanding exorbitant prices on the resale market and cementing their place in sneaker history. This article delves into the world of the red Dior Jordan 1s, examining their price trajectory, release details, and the enduring hype surrounding these exclusive sneakers. While a direct "red" Dior Jordan 1 doesn't exist in the official release, the Gym Red/Black/White Jordan 1 Low often gets mistaken for, or compared to, the Dior colorway due to its similar color blocking. We'll explore both the high and low iterations, focusing on the factors that contribute to their stratospheric value.
Dior Jordan 1 High Price: A Testament to Exclusivity
The Air Jordan 1 High OG Dior collaboration, released in 2020, stands as a pinnacle of luxury sneaker collaborations. The limited release, coupled with the prestige of both brands, created an immediate frenzy. The retail price, though significantly higher than a standard Air Jordan 1, was still considered accessible for some, relatively speaking, compared to the resale market. The exact retail price varied slightly depending on location, but generally hovered around $2,000. This already substantial price tag, however, paled in comparison to the prices commanded on the secondary market. Sites like StockX and GOAT saw bids and sales consistently exceeding $5,000, with some pairs reaching even higher figures depending on condition and size. The exorbitant prices reflect the scarcity of the shoes, the brand recognition, and the intense collector demand. The high price also speaks to the broader trend of luxury sneakers becoming highly sought-after investment pieces. The Dior Jordan 1 High became more than just footwear; it became a status symbol, an object of desire for both sneakerheads and fashion enthusiasts alike.
Dior Jordan 1 Retail Price: A Rare Glimpse of Accessibility
The retail price of the Dior Jordan 1 High, as mentioned above, was around $2,000. This was significantly higher than the price point of a standard Air Jordan 1 release, but it still represented a relatively accessible entry point compared to the resale market. The high retail price itself contributed to the perception of exclusivity. The fact that it wasn't a price point attainable by the average consumer only fueled the desire to own a pair. This carefully crafted strategy of limited release and a high, but still somewhat reasonable (for the context), retail price, further amplified the desirability and the subsequent resale value. The retail price served as a baseline, a starting point for the escalation of prices on the secondary market. It's important to note that securing a pair at retail required considerable effort, often involving raffle entries and long queues. This process of acquisition further enhanced the value and prestige associated with the shoes.
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